Webfitters Work: Hi-Tech Plastics | Digital Marketing Case Study

Challenge

Hi-Tech Plastics, Inc is a custom stretch film and wrap manufacturer located in northeast Wisconsin. With over 25 years of doing business across the U.S., they are one of the country’s premier suppliers for colored and specialty stretch film/wrap. After 4 years of working with the experts at Webfitters, their web presence now reflects their popularity in the industry.

Hi-Tech Plastics came to us with a website that had an outdated design and lack of user experience. Minimal product information was leading to low user retention and loss of potential customers. Webfitters worked closely with Hi-Tech Plastics to build a visually-appealing, intuitive website that funneled users towards our end goal of increasing conversions.

Webfitter Solutions

Strategy Development

Search Engine Optimization

Analytics

Solution

With a new website in play, it was time to stop relying on organic search results to drive traffic. Despite being an industry leader, Hi-Tech Plastics consistently found themselves on the second page of Google search results. Our Google-certified SEO expert utilized high-impact keywords found throughout the site to develop targeted Google ads, driving Hi-Tech Plastics to the first page and fourth position in Google search results. Through these strategies and a little bit of Webfitter’s Magic, Hi-Tech Plastics has seen over a 100% jump in traffic and increased visitor retention. Take a look at more of these impressive numbers below.

Overall monthly traffic increased by more than 100%
Visitor retention is up with users staying on-site for 1-2 minutes and taking multiple actions per visit
Increased on-site user experience and brand recognition
Organic and paid search ranking moved to the first page in search results
Currently ranking 4th-5th position for “stretch film”- Our ultimate goal!
For the last 12 months, the site has maintained a nearly-21% conversion rate through Google Ads- 161% higher than the industry average of 2.28%