Crestliner, a household name in the fishing industry, has been making aluminum boats since 1946. The company prides itself on manufacturing boats that are built to last. They believe in superior design, high-quality craftsmanship, close attention to detail, and unbeatable value.
When Crestliner was in need of a more robust web presence, they reached out to SixSpeed Marketing in Minneapolis, MN. In turn, SixSpeed sought out Webfitters in Green Bay, WI to ensure the website was built correctly and met Crestliner’s unique needs.
To provide Crestliner with a competitive advantage, Webfitters built a custom website and Customer Relationship Management System for the company to use in all of their digital business efforts.
Lead Generation and Conversion Tracking
Based on the ways people interact with the website, Crestliner is given information that’s used to track conversions and follow up on sales and marketing leads. For example, when a person requests more information, it’s then passed on to a dealer who receives background knowledge on the type of boat they may purchase and more. Essentially, Crestliner can use their custom CRM to track the complete sales process from the moment a person requests information on the website, to the showroom visit, to the final purchase.
Virtual Boat Builder
Webfitters developed a tool for customers to build their future boat on the Crestliner website. This completely customized process helps spark buying interest while giving prospective customers the ability to experiment with available options for each model. In many cases, the ‘Build Your Boat’ feature is the best way for buyers to visualize their custom boat before making a purchase decision.
Marketing Materials for Dealers
The Crestliner CRM is the ultimate hub for marketing and promotional material for the company’s boat dealers. Crestliner dealers use the website CRM to download and print boat manuals and other materials for things like dealership events and boat shows. Since the information is all housed in one place and managed by the parent company, Crestliner can ensure all information is up-to-date and consistent for all dealers at the click of a button.
Crestliner’s parent company, Brunswick, noted the success of this customized CRM and called on Webfitters to integrate the same system for their additional boat brands including Lowe, Harris, and Cypress Cay.
Case Study Take Away: Webfitters works with well-known brands and delivers proven solutions to drive sales and business growth during each step of the purchase cycle.