Digital Marketing Strategist (Part Time)
At Webfitters, we have a highly collaborative organization consisting of passionate designers, developers, and thinkers working together to solve business problems through technology. We build a variety of products for a wide range of industries and are continuously growing as individuals and as a company. Join our team and accept the challenge to create innovative, world-class products and solutions for our amazing clients.
Your Responsibilities
- Develop and implement comprehensive digital marketing strategies to drive online traffic to company websites and generate leads/sales.
- Analyze market trends and customer needs to identify key opportunities for digital campaigns.
- Manage all aspects of digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
- Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business goals.
- Monitor and optimize campaign performance using web analytics tools (e.g., Google Analytics) to maximize ROI.
- Stay up-to-date with the latest digital marketing trends and technologies, and recommend innovative strategies to enhance online presence.
- Conduct competitor analysis to identify strengths and weaknesses in digital marketing efforts and make data-driven recommendations for improvement.
- Develop and manage digital marketing budgets, ensuring cost-effectiveness and efficient allocation of resources.
- Create engaging content for digital channels, including website copy, blog posts, social media updates, and email newsletters.
- Establish and maintain relationships with key stakeholders, including external partners, vendors, and influencers, to support digital marketing initiatives.
- Provide regular reporting and insights on digital marketing performance to senior management, highlighting successes, challenges, and opportunities for optimization.
- Work with leadership/team to foster a positive work environment
- Maintain a 60% billable rate within the department
- Establish a weekly part-time, in-office presence
Job Type: Part-time
Pay: $20.00 – $25.00 per hour
Expected hours: 16 – 25 per week
Schedule:
- Day shift
- Monday to Friday
Experience:
- Marketing: 2 years (Required)
Ability to Commute to Green Bay, WI 54303 (Required)
Work Location: In person