Insights

Just like every other form of technology, Artificial Intelligence (AI) has been rapidly developing in the past year. AI has been a hot topic in 2023 as people are learning new ways to use it and how it’s going to play a role in our future.

One of the most common ways businesses are using AI is to automate and assist with their marketing tasks. There are a lot of really great tools out there that will help ease the workload of your marketing team, especially if you are a small or medium-sized business. So the one question that remains is this: what AI marketing tools should your business be utilizing?

ChatGPT (for content creation, customer interaction, and more)

Even if you’re new to all things AI, you’ve probably at least heard of ChatGPT, if not used it yourself. ChatGPT serves as a versatile tool for marketers, offering support across various facets of their roles. From content creation to customer interaction, the AI-powered system can streamline tasks and enhance efficiency.

Marketers can utilize ChatGPT to generate creative and engaging content for blogs, social media, and email campaigns, tapping into its ability to provide ideas and suggestions. The tool’s application extends to customer interaction, where it can be employed to develop chatbots or virtual assistants, improving the overall customer experience and aiding in lead generation.

Additionally, ChatGPT proves valuable in market research by generating survey questions and analyzing responses, contributing insights into customer preferences and trends. It can also assist in optimizing content for search engines and refining keywords, meta descriptions, and title tags.

Whether aiding in social media management, email marketing, idea generation, or language translation, ChatGPT serves as a valuable resource for marketers looking to enhance their strategies and streamline various aspects of their work.

Hootsuite (for analytics and metrics)

Hootsuite Insights stands out as an AI-driven social media listening tool, designed to assist in overseeing brand mentions, monitoring social media metrics, and evaluating competitors’ strategies.

By leveraging Natural Language Processing (NLP) and machine learning, this tool offers valuable insights that empower you to refine and enhance your social media campaigns effectively.

BrightEdge (for SEO and website optimization)

BrightEdge is an SEO tool powered by AI, aiming to boost website optimization for better visibility and organic rankings on search engines. Using advanced machine learning, it thoroughly assesses a website’s content, structure, and backlinks. This in-depth analysis enables BrightEdge to provide real-time suggestions, aiding in the refinement of different elements.

The end goal is to significantly improve the website’s overall performance in search engine results, getting your business more traffic to your website!

As helpful as AI can be, it will never replace the magic human touch needed to resonate with your target audience. At Webfitters, we specialize in all things digital marketing, from websites to social media management. If you’re looking for a way to increase your employee productivity, hand over the marketing tasks to us. Connect with us today to get started.