So you’re thinking it’s time for a new website, but you’re unable to pull the trigger? Or, you KNOW it’s time for a new website but you’re having a hard time convincing your boss? These are both common scenarios in the world of digital marketing. A new website can definitely create some initial budget challenges. However, if done right, a new website can give your business or organization a huge boost. We have put together a few ways for you to help justify the cost of a new website.
Improve Your Reputation
A new, professional looking website can definitely affect the reputation of your company and potentially position you ahead of your competition. Studies show that many of today’s consumers research their vendors online prior to partnering with or purchasing from them. A professional look can make a big difference. See below…
Who would you likely buy furniture from?
Extend Your Reach
A new website can introduce you to a whole new audience online. If built properly and optimized for search engines, your site can attract new customers, sell products and services online, and give an overall boost to your brand. It can also act as a hub for all of your social media channels; helping to convert followers into customers.
Saving You money? OK, now we have your attention!! A new website can definitely save your business or organization’s annual cost. Here are just a few ways.
- It can save printing and distribution costs (flyers, mailers, brochures, etc).
- If it is set up to sell products, it can essentially act as a 24/7 salesperson (without the salary or commission).
- It can save you money in recruiting costs.
- If built properly, your site can help with customer service – freeing up time for your staff to do other things.
What’s great here is that all of the above are measurable. In most cases, the numbers alone can justify your digital marketing budget for the short and long term.
At Webfitters, we have over 20 years of experience helping our customers take advantage of digital marketing. If you would like to learn more about how a website or application can help your business get to the next level, contact us today.
Author: Greg Waters, Creative Director
Does this article have you wondering if you need a new website? Check out this blog that talks about 5 Reasons Your Old Website May Be Hurting More Than Helping Your Business.