Wisconsin Institute of Functional Medicine

Challenge

As the founder of the Wisconsin Institute of Functional Medicine (WIFM), Dr. Tracy Page is passionate about helping her patients expand their education and understanding of how to age well. She has over a decade of experience in her field and has extensive knowledge in human performance optimization, sports medicine, metabolic and cellular medicine, and bioidentical hormone therapy.

Dr. Page came to Webfitters in search of a new web provider/partner that could give her website the attention that it needed and help her educate and connect with her target audience online. Her practice was growing and her website needed to do the same.

Solution

The initial plan was for our team to bring the website over to our hosting, make a few small changes to the site and its content, and incrementally make more changes over time. However, we all quickly realized that the site needed more – a new look, a rewrite of content, a new site structure, and the ability to grow the web presence. Our design team worked closely with Dr. Page directly to ensure the look, feel, and messaging accurately represented her vision. Some of the features of the new website include:

Reimagined user experience with clear calls to action
New sitemap and user flow
A newly designed contemporary look and feel to match WIFM’s brand and vibe
A blog featuring educational new articles
Podcast library
Homepage video that was actually designed and built by Dr. Page, herself!!

A big congrats to Dr. Page and her team on the launch of their new website. We really enjoyed working with WIFM and are proud to be helping support their practice of medicine that addresses the healthcare needs of the 21st century.

For more information on how Webfitters can create a custom-designed website for your business, contact us today.

Check out a video walkthrough of their website with commentary by a Webfitters professional designer here: