Vehicle Security Innovators previously had 4 divisions occupying 4 separate websites. Their main goal was to consolidate and create some consistency throughout divisions, functionality and the ordering process. VSI was also looking to improve customer service on a number of levels. Lastly, they felt they could do a better job of telling their story and engaging their audience through a new design and cleaner user experience.
Our project began with an extensive discovery phase. Webfitters worked closely with the Marketing Team at VSI to construct a strategy that would still cater to existing users, but attract new ones as well. Our team worked through the broad site map, referencing other similar projects to ensure our consolidating efforts provided the best possible user experience. We developed an automated system that communicates directly with VSI’s fulfillment and inventory systems to eliminate tedious hours from their day to day work flow. The WordPress website also features a blog, a chat system, and video integration to help better communicate with existing and new customers.
A big congrats to Vehicle Security Innovators – this was a huge step for their company and its online sales efforts. We are proud to be partnered up with them and look forward to a bright future!
If you’re interested in learning how your site could do its job better for your business, contact us today!