Web Development Case Study
Rennes Group is the parent company of Rennes Health & Rehab Centers and The Renaissance Assisted Living Apartments. The family-owned business prides itself on quality care in their beautiful, state-of-the-art facilities throughout Wisconsin.
To ensure the quality of their brand and services is reflected online through their website, Rennes Group sought the help of Webfitters to design and develop their website in 2012.
Since then, Rennes Group and Webfitters continued their partnership, updating and improving the Rennes website to meet the growing needs of the business and online environment.
The latest major update was done in 2015, when Webfitters gave the website a fresh, new look and upgraded it to responsive web design in order to perform well on mobile devices and maintain a presence in search engines.
In addition to the beautiful client-facing appearance of the Rennes Group website, there is also a custom Content Management System on the back-end. The Rennes Group CMS allows them to update the website content, images, and more. It’s equipped with a secure employee portal for team members to access company news, forms, and documents from any location. The CMS also serves to organize inquiry forms from prospective residents and employment applications submitted through the website.
Throughout the development of the website, Webfitters employed thorough on-page search engine optimization tactics, recommending updates for Rennes Group to improve their search visibility. These extra steps will ensure the Rennes Group website is optimized to help reach future residents and their families in their search to find the best possible senior and rehabilitation care in the area.