Webfitters Work: Packerland Brokerage Services

Challenge

Packerland Brokerage Services is an independently owned broker-dealer and registered investment advisor located in Green Bay, WI. They serve representatives looking to make financial decisions for their businesses by providing them with choices that are free of unnecessary limitations.

Our team at Webfitters built their previous website years ago but given the growth that Packerland Brokerage Services has experienced in recent years, they knew it was time to upgrade and get a more robust system for their potential and existing representatives.

Solution

Webfitters worked with Packerland Brokerage Services and their design agency to update their website with a purpose-built CMS (Content Management System) to increase capabilities and performance. The site has many libraries for information and portals for representatives and clients.

Navigating through the website has been streamlined through consolidated pages containing only the most beneficial information for representatives. For example, the ‘Run Your Business’ page has all of their information in an alternating two-column layout. By organizing related content all in one place, it eliminates the back-and-forth navigation if content is hosted on separate pages. Not only is navigating the front-end more efficient, but by building the website on a new CMS, we were able to create a more manageable back end for admin as well! Their new CMS helps improve performance and makes customization easier.

Packerland’s commitment to remaining a top brokerage service in their industry by coordinating professionalism with eye-catching, attractive material. Their desire to empower individuals is reflected by the use of arrows throughout the site which signify continual learning, progress and growth. The speed and ease of editing the website makes it less time consuming and more likely to be used. We were able to provide Packerland Brokerage Services with a website that prioritizes their offerings and showcases their dedication to their representatives through a robust build process.

Congratulations to Packerland Brokerage Services on the launch of their new and improved website. We look forward to the benefits it will provide to their team and representatives located around the country.