Midwest Hydro Users Group is a volunteer-based, non-profit organization of dam owners, hydroelectric plant operators, contractors, suppliers, and more whose mission is to maintain the responsible and sustainable use of hydropower in the Midwest region. Their 100+ members provide a platform where learning, information sharing, and industry networking are used to promote the safe, reliable, economical, and environmentally conscious role of hydropower in our local communities’ lives.
Their organization was selected as the recipient of this year’s Big Bang, a community outreach event our team at Webfitters hosts annually. The Big Bang is our unique way of giving back to organizations that do the same for their communities. MHUG needed an effective website that encompassed their mission and showcased their commitment to renewable hydropower. In one week flat our team provided just that, and more.
Keeping an updated digital presence can be hard to accomplish but it is a necessity for retaining legitimacy in your user’s eyes. Midwest Hydro Users Group was struggling to create an online environment that was appealing to their audience not only visually, but in terms of functionality as well. Their site was dated and didn’t accurately reflect the current information in the hydropower industry. Navigation between the pages was tricky and cluttered information pulled the viewer’s attention away from the content on their website.
MHUG provides their members with access to many critical resources, so, it was important to implement changes that enhanced the overall user experience and access to pertinent information.
Our team spent countless hours during the course of one-week brainstorming, designing, and preparing changes that created a more visually appealing and user-friendly platform that is tailored specifically to MHUG and its audience.
We branded the website with a theme that reflects the nature of the industry and the continual flow of information the organization provides to its members and community. New pages, like the News & Resource Center, acts as the site’s bulletin board; posting content that informs and educates the viewers on the latest trends and happenings in the industry. Additionally, an Upcoming Events page was created to display speaker series, conferences, and other events related to hydropower. Members are able to effortlessly sign-up due to an automatic email recognition system integrated into the website.
The member portal also had it’s own renovations! The updated version allows members access to exclusive content that’s not available to the general public like meeting minutes and other resources. We’ve made it easy for companies to effortlessly sign-up for a membership and pass the benefits onto their employees (for free) by integrating an auto renewal program into the portal as well.
A BIG congratulations goes out to Midwest Hydro Users Group on their new and beautiful website! Our team at Webfitters enjoyed every minute of 2020’s Big Bang with MHUG. You can see their new look here! We look forward to the future success that your site will have and the positive impact it will have on our local communities.
Check out our Big Bang page to learn more about how our community impact event could benefit your organization. The steps to apply are simple and the end result is a customized website in one-week flat. Applications for 2021 are now open- so, what are you waiting for? Apply now!
For additional questions, contact Webfitters at 920-339-5207 or visit us online.