Webfitters Work: Lombardi Time Square

Challenge

Tailgating is an age-old pre-game tradition that Lombardi Time Square is no stranger to as one of Green Bay’s most sought-after locations for gameday parties. Located directly across the street from Lambeau Field on Lombardi Avenue, this property has long been offered as general parking to game attendees and pre-game revelers.

While still offering general tailgate parking, Lombardi Time Square wanted to expand their services to include an option for a premium tailgate experience catering to large groups, corporate events, and parties. They needed a visually-appealing, easy-to-navigate website that would get Cheeseheads excited for the upcoming football season, and they knew we could deliver.

Having worked with Webfitters before, Lombardi Time Square knew they could count on us to help them advertise their new, elevated tailgating options and ease the rental process for attendees by providing them with a straightforward way to inquire about rentals or begin the rental process, as well as connecting them to third party vendors to help them round out their group tailgate experience.

Solution

In order to best reflect the Lombardi team’s vision for this new venture, we worked closely with them to lock in the services they would receive from us as well as developing a site map and the overall website strategy for now and into the future.

Special attention was given to capturing the Lombardi team’s vision for a captivating, responsive website that seeks to inform and inspire potential customers, with the goal of adding additional media to the site throughout the course of their first season offering these new tailgating options. With the addition of a custom-built contact form, users are able to easily inquire about reserving a space or begin the reservation process.

In order to attract traffic to the new website and lay a foundation for additional marketing campaigns, we performed keyword research and utilized high-ranking keywords throughout the website copy. We also built and continue to manage ongoing social media and digital marketing strategy to increase awareness of the new site and reservation options leading up to the 2021 Packer season.

If you’re ready to crack open a cold one and cheer on the green and gold, give Lombardi Time Square’s new website a look at lombarditimesquare.com.

Contact us today for an opportunity to learn more about how we can help your business stand apart with a customized digital solution from Webfitters.