Larsen Packaging

WordPress Website, Project Showcase & Blog

Challenge

Larsen Packaging started off as a distributor of a full line of shipping and office supplies, as well as branded packaging solutions. In an effort to better serve their customers, Larsen created a manufacturing division; allowing them to create custom box solutions, expedite delivery times, and cut costs. With one of the fastest lead times in the Midwest, Larsen Packaging’s manufacturing division helps companies “Box Smarter” with their “end-to-end” design, production, warehousing, and delivery service.

Larsen Packaging was in need of a customer-facing, user-friendly website to showcase their new manufacturing division. Breaking into the custom packaging solutions market required an online presence to attract and inform new customers and drive sales. As a fast-growing company, they also needed to be able to feature career opportunities, current industry news, product info, and up-to-date company information.

Solution

Custom packaging manufacturing meets custom digital solutions with this project! Webfitters met with the Larsen Packaging team to capture their vision and translate it into a website designed to inform and connect with Larsen’s target audience. An interactive product catalog immediately showcases some of Larsen’s manufacturing capabilities and allows prospective customers to inquire about products or request a quote through an online inquiry form. Additional calls to action throughout the website encourage visitors to connect with Larsen’s sales team.

The home page’s video hero space offers a quick glimpse into the day-to-day operations in the Larsen Packaging facilities. Animated call-out boxes on the homepage bring attention to common customer pain points, encouraging visitors to dig deeper into all that Larsen Packaging has to offer.

A Careers page was developed to display current job openings with an integrated contact form to simplify and streamline the application process.

The addition of a News page allows Larsen Packaging to easily announce new manufacturing capabilities and technologies, as well as other industry news.

Larsen’s new website has been performing well and has led to additional work on its distribution website. Head over to waybeyondthebox.com to see their custom box solutions.

If your current website isn’t putting its best foot forward, get in touch with Webfitters today! We can help your business outshine the competition with a website that promises to stand out from the rest!

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