Evergreen Tool Company

Challenge

Evergreen Tool Company, based in Peshtigo, WI, is a family-run manufacturing business focusing on products like penetration seals, patented cutting tools, and automatic screw machines.

Before approaching Webfitters, they were struggling with an overly-complicated website, making it difficult to push updates or make any changes to their site. They needed something that was easy to manage, showcased their products, and provided a central, online hub for their business.

Evergreen Tool Company knew that despite being in the manufacturing industry (which can sometimes be less-than tech savvy) prioritizing a new website, and strong design, would positively impact their business

Solution

We worked closely with the Evergreen Tool team to check every item off their wishlist for the website build. By carefully outlining the objectives, scope, timelines, and deliverables, we were able to implement the following solutions in an effort to elevate their digital presence.

We built their new website on WordPress, a versatile and user-friendly content management system. This platform provided the flexibility we needed to customize the website to their specific requirements, and also provided a user friendly backend – through features like content block systems – for streamlined management after launch.

The new website boasts a contemporary and visually appealing design that aligns with Evergreen Tool Company’s brand identity, starting with the homepage. When users land on the website they are met with a comprehensive introduction to the company, offering an overview of their products, services, and core values.

Another main goal of the project was to integrate a user friendly product catalog into the website. Visitors can download product documents and easily contact sales representatives for inquiries or to place orders.

The addition of the blog and video gallery pages enable Evergreen Tool Company to share industry-leading insights, news, product information, and updates. Their blog allows them to connect with their audience, demonstrate their expertise, and keep customers informed.

To enhance the presentation of products, and keep users interacting with their site longer, the video gallery allows Evergreen Tool Company to showcase their offerings in a dynamic and engaging manner.

If you’re looking for a new website that is easy to use, looks as sharp as it functions, and showcases your products or services, contact our team at Webfitters to learn how our purpose-built website solutions can help you.