As a new Information Technology solutions company in Oshkosh, Wisconsin, that promises to simplify IT for small and medium-sized businesses, Enlightened Digital Technologies needed a new website that could convert visitors to clients.
They address the individual digital technology needs of the client and focus on educating and fostering trust in order to enable the business owners to grow their business independently.
When dealing with potentially unfamiliar concepts and services to the visitor, they needed a unique website that would not only set them apart from the competition, but also educate their visitors on what EDT could provide for them.
It was also imperative to deliver high-level, industry-specific information and the services EDT offers using uncomplicated language and an intuitive site flow.
Building a web presence with a clean and professional website with consistent branding throughout was the first step. Built on WordPress, the site will be easy for the client to make updates themselves as their business grows.
We added features such as:
- An animated icon showcase to the homepage to make finding specific services easy for site visitors.
- Calls to action throughout the website to encourage potential clients to get in touch with EDT.
- A welcoming About section to encourage familiarity with the brand and its founders.
Finally, a keywording strategy and content optimization process was performed on client-submitted content to further boost the new website’s search engine likeability.
We had a great time working with Enlightened Digital Technologies to help establish their online presence. We wish them the best of luck with their new business venture!
Take a look at the new EDT website at https://enlightendigitaltechnologies.com/.
Need a website that enlightens and endears visitors? Contact Webfitters today for a free consultation!