Eagle Performance Plastics – Marketing Case Study
Google Advertising, SEO, User Experience Enhancements, & New Materials Catalog
Challenge
Eagle Performance Plastics is a custom machined plastic component manufacturer located in Appleton, WI. Serving various industries in Northeast Wisconsin and nationwide, Eagle provides high-quality components tailored specifically to each industrial application.
We had been working with Eagle on Google Ad campaigns and following the success of those, they wanted our team to prepare, and manage, a social media strategy using organic and paid marketing strategies to increase brand awareness, create qualified leads, and attract potential customers and employees.
Webfitter Solutions
Strategy Development
Search Engine Optimization
Analytics
Social Media Management
Google Ads
Solution
- Prepared an in-depth social media marketing strategy to identify target markets, optimal content types, relevant keywords and more
- Ideation of monthly robust and consistent social media schedules that educates and informs viewers
- Creation of engaging, informational, and attention-grabbing graphics
- Paid social ads on Facebook and LinkedIn
Results
- Increase in cumulative page visits and page reach
- Higher engagement rates on Facebook
- Growth in website traffic from social channels
- Steady increase in new page likes on Facebook
1,124%
increase in unique visitors on LinkedIn from January 2022 to January 2023
337%
increase in page views over a 6-month period on Facebook
150%
increase in website visitors via social from 2021 to 2022
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