Bright Beginnings Childcare and Learning Centers has been providing a high standard of childcare for the Green Bay area since 2000, but their website was outdated, cluttered and not mobile friendly. Wanting a website that reflected their modern facilities and approach, owners Tracy and Chad reached out to us to build it for them.
An outdated website can cause headaches for parents and staff alike. With out-of-date enrollment forms, parent resources, and curriculum information buried under too much content, the website was difficult for parents to navigate. More concerningly, it was not a user-friendly experience for prospective parents and didn’t accurately represent the contemporary standards in care Bright Beginnings offers.
Tracy has a passion for providing top-notch childcare and over 20 years of experience to back it, but running two busy daycare centers doesn’t leave much time for reinvigorating a tired old website. So she brought her needs, goals and visions to us to work our magic.
After meeting with Tracy, we worked to capture the essence of Bright Beginnings’ philosophy and translate it into a branded digital presence by creating a new site map and user flow for the best user experience while also providing a fresh new look.
We knew we needed to make this website work for Bright Beginnings as both a marketing and informational tool. Our writing team helped to slim down and organize content while increasing calls to action throughout the website. We added a “Schedule a Tour” button within the navigation menu linking to a customized and built-in Schedule-a-Tour form easing and encouraging initial communications from interested parents.
interested parents and daycare staff.
Utilizing a WordPress content management system allows Bright Beginnings to edit and update the website themselves easily. With the addition of a news area, the new site can also function as a communication tool to announce important updates, daycare news and more. Plus, the daycare can now post their monthly menu so parents can see exactly what their on-site chefs are preparing.
If you’re looking for a great daycare option for your child in Green Bay or West De Pere, head over to https://brightbeginningscc.com/ take a look at their childcare options.
Are you ready to get your out-of-date website looking modern and sharp? Contact us today to learn more about how we can help your business outshine the competition with a customized digital solution from Webfitters.