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Brabazon Pump, Compressor & Vacuum

WordPress Website, Online Careers Section & Application, Digital Product Catalog, Customer Success Stories & Interactive Location Map

Challenge

Specializing in sales and service since 1978, Brabazon Pump, Compressor & Vacuum is the Midwest’s largest distributor of compressed air, vacuum, and pump products. As such, their website and products need to be efficiently accessible to a vast customer base within the industry. In addition to a pressing need for secure hosting, Brabazon also voiced a concern that their website might not be reaching their target audience.

Solution

After taking the first step of transitioning Brabazon’s site to our secure hosting platform, Webfitters immediately went to work fixing technical issues that we found to be both resulting in and contributing to poor website performance. Through this initial discovery and research, we determined that Brabazon probably could benefit from a complete website redesign.

Upon project approval, we worked side-by-side with the Brabazon team to create a new site map that optimizes the flow of the user experience, ensuring that all sections and products are easy to navigate.

We also reimagined the Brabazon product catalog by categorizing items within a visually appealing layout, in addition to building an interactive location map detailing all seven Brabazon locations for convenient access to each city’s services and contact information.

Customer success stories are featured on the home page and throughout the inner pages of the site – along with numerous calls to action, making it easy to request a quote or service.

And a dedicated careers section showcases Brabazon culture while providing a safe way for interested applicants to view open positions and job descriptions and apply directly online without leaving the site.

Webfitters is “pumped” to continue our partnership with Brabazon in the digital marketing space with a package that compliments their enhanced web presence. Post-launch, as of June 2021 the campaign is averaging a 7% conversion rate (compared to an industry average of 3%). Stay tuned!

Take a moment to browse the updated Brabazon website at https://www.brabazon.com/.

If you’re also in need of reliable, safe, and secure hosting for your website, or even a complete redesign, our talented team can get the job done. Contact us to learn more!

We love a good challenge, collaboration, and new partnerships. Contact us today for a free consultation on your next project.

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