As a nationwide supplier and distributor of promotional products, AIA Corporation has built a community of more than 300 independent distributors throughout the country, and provides their owners with sales, marketing, and administrative support services.
We met with their staff to discuss an upgrade to their digital presence. During these brainstorming sessions, we learned that previous iterations of the AIA website were difficult to navigate and didn’t supply enough valuable information for employees and owners. These flaws resulted in unnecessary amounts of time spent on a daily basis trying to access important company information, and the AIA website was largely unutilized.
Areas of focus moving forward included improved site map navigation and the need for a central resource area accessible to AIA employees and owners – all while adhering to the company’s existing brand standards.
In addition to providing AIA with a complete WordPress website redesign and streamlined user experience, their new, purpose-built portal is secure, password-protected, and contains a wealth of information. Now from one convenient location employees and owners can access documents, fill out forms, and read the latest AIA news related to their own particular positions.
Implementing Google single sign-on (SSO) makes it easier for AIA users to log in to the portal. The system recognizes them based on their existing domains, and caters material presented based on the status of each user.
A news section with feed, as well as an event listing, alerts employees and owners to noteworthy news and upcoming AIA events.
And in response to AIA’s requisite of wanting to offer online training options, third-party plugin integration allows for video tutorials and educational webinars to be accessed through the portal.
Overall, the portal has received positive reviews from AIA staff, employees, and owners. Building on this success, the company currently is in the planning stage of a second phase, which will add to the functionality of the portal.
Check out the new AIA website at https://aiacommunity.com/.
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