Facebook Analytics are Disappearing: What now?

Published on April 20, 2021

All your questions answered about the end of Facebook Analytics and the next steps you should take in its absence.

What happened?
You may have heard the news, but if you haven’t, here’s the short story: Facebook will no longer be offering Facebook Analytics after June 30th, 2021. This means all the in-depth reports, insights, and valuable data you are accustomed to pulling from the Analytics feature, like audience behavior and revenue, will disappear.

Facebook Analytics was Facebook’s attempt at making an analytics platform comparable to Google Analytics. It was launched a couple of years ago with the purpose of providing user insights to companies that had Facebook pages for their business.

The move away from Facebook Analytics comes from what many believe has to do with the new Apple iOS 14 update being rolled out. This update includes tighter privacy measures and the freedom for the user to choose just how much of their data can be collected.

What does this mean?
Facebook Analytics is its own platform within Facebook. With that being said, although the platform is going away, there are still analytics that can be derived from a business’ Facebook page. The depth of the analytics and complexity of the reports is what really makes Facebook Analytics stand out.

This also means that you should keep pulling data and charts until it officially goes away. This data can be easily exported for further consumption off the platform. According to an article by AdWeek, “Data can be exported into a CSV file by clicking on the arrow in the top right corner of each chart or table”. So, make the most out of the platform for as long as possible!

Where should you go now?
There are other analytics platforms that can still help you with your Facebook campaigns. In fact, the company is promoting the use of its other services in the wake of Facebook Analytics. They suggest using Ads Manager, Events Manager, or Facebook Business Suite for insights into your audience or campaign wellbeing.

Since Facebook Business Suite is rather new it might not be available to everyone yet, but once it is, administrators will be able to view both Facebook and Instagram Insights. This will allow you to track content engagement rates and traffic on both social media platforms. Facebook Pixels can still be found in Events Manager so you can continue to optimize your ads, track conversions, and build targeted audiences, and advertising metrics will still be available in Ads Manager!

Third-party analytics companies should also be considered because they can provide additional insights into your page’s data. Connecting these applications to your Facebook page allows them to capture the data to help you better analyze trends over time. A few of the more popular ones are listed below:

How Webfitters Can Help.
There’s no need to fear. The end of Facebook Analytics opens the doors to new, maybe even better, possibilities for visualizing and understanding your data. In addition to the other Facebook services and third-party analytics companies, our team here at Webfitters can help you monitor your page’s performance.

Contact us today to learn more about how we can help your business better understand your analytics in order to drive traffic, create conversions, and engage with your audience.