Everything You Need to Know About Search Engine Optimization - Broken Down for the Average Person.
Many business professionals know SEO is an important element for their website’s success, but often they’re unclear of what it entails. Because we understand everybody isn’t a tech whiz, we put together this SEO FAQ based on questions we often hear from clients.
What is SEO?
SEO stands for Search Engine Optimization. It entails both on-page “behind the scenes” coding and off-page digital marketing strategies with the intention to improve visibility and ranking in search engine results.
SEO is technical digital marketing. Digital marketing because its purpose is to promote a brand online through all internet channels. Technical because it requires the technical skills of web developers and experienced SEO professionals.
Why Do You Need SEO?
SEO is important for your business in order to be found in search engines and to help bring visitors to your website. Without it, you may fall behind your competition and lose out on valuable sales opportunities. Further, SEO provides measurable data about your online activity, which is instrumental to help with further business decisions.
Shouldn’t SEO Be Included in Website Design Services?
Typically, it is! SEO elements are important in the backend coding of initial website development. However, oftentimes web developers can only brush the surface since SEO work is much more in-depth and goal-oriented for each unique business. In our web development projects, we include basic SEO components and then work with our clients to recommend additional SEO updates or ongoing maintenance based on their budget and goals. When working with any web developer, be sure to ask if basic SEO elements are included. It's a cornerstone to a good website.
Is it Worth the Money to Purchase SEO Services?
We can’t encourage it enough. It’s painful to see beautifully designed websites perform poorly in search engines because SEO is neglected. In addition to helping your website perform better in search engine results, SEO strategies are measurable. Your SEO specialist can use several tools to track website metrics, allowing you to quantify the results and calculate your return on investment.
How Much SEO Do I Need?
The amount of SEO services you implement depends on your type of website and your business goals. There isn’t a “boxed” solution to implement search engine optimization strategies. A consultation with a Digital Analyst will help you decide what’s best for you in relation to your goals and budget.
Is SEO Better than My Traditional Marketing and Advertising?
SEO doesn’t replace traditional marketing and advertising; SEO is a component of it. Traditional methods may still be effective in certain aspects of your business, however, SEO can help you reach entirely new niches or existing niches in a better way, which is crucial in our digital era. Oftentimes, it’s less expensive to implement SEO strategies, pay-per-click advertising campaigns, and other digital marketing facets than it is on traditional advertising channels.
Why Can’t I Do SEO on My Own?
SEO is a complex and meticulous process and it’s constantly growing and evolving. Unless you have a solid understanding, stay on top of evolving trends on a weekly basis, and have significant time to dedicate to your SEO efforts, we recommend leaving it to the professionals.
How Do I Know the SEO is Working?
SEO is “working” when your website it optimized to perform well in search engines and compete in the digital environment. SEO specialists perform preliminary audits to define areas of weakness and then implement strategies to increase performance. The results are then measured over time in the form of increased website traffic, higher ranking scores, a larger backlinks profile, and more. Measuring how SEO is working is unique to each business situation, but a good SEO professional will be able to report a well-defined “before” and “after” reflecting the positive change due to better SEO.
If you take away anything from above, know that SEO isn’t one thing; and it isn’t something that has a definite start and finish. Search engine optimization and digital health requires ongoing maintenance and nurturing as the environment and strategies are always changing.
Thanks for reading!