One of the most common phrases we hear is "I can't find my website when I search for it on Google." In a world where thousands of new websites are launched every single day, the digital space is becoming increasingly competitive. Luckily for small, more local companies, there are a few advantages when it comes to receiving better website rankings.
Going after an audience that is smaller when it comes to geographical area makes it easier when discussing local search rankings. Google and other major directories take the user's location into account whenever they're performing a search and often display businesses that are physically nearby. To help get you started in the right direction, we've outlined a few quick strategies. By taking a few minutes to complete the action items below, you'll significantly help your website's overall rankings.
- Getting verified: Optimizing your business listing with Google, Bing, Manta, and other relevant directories will give your website more authority in the eyes of search engines. With Google specifically you'll want to make sure you take care of the following tasks for maximum results:
- Meta Data optimization: Implementing headlines, titles, descriptions, and targeted keywords for each major page within your website will help give search engines, as well as actual users, more information regarding the content on your website. While filling out the Meta Data behind your website won't skyrocket you to the top of the search results, it will show Google that you're making an effort, which is what matters most at the end of the day.
- Mobile-responsive design: This one should be a no-brainer, but there are still a number of companies who do not have a website that is optimized for mobile and tablet devices. When assessing search rankings, this is one of the very first things major search engines takes into account. If your website's design does not currently adapt to all devices, you will most likely rank below your competitors.
- Local keyword focus: Put yourself in the shoes of your local consumer. When they need a product/service related to your company, what phrase are they typing into Google? Take some time to brainstorm a variety of keywords, followed by using the Google Keyword Planner to see what kind of search volume each keyword is generating.
- Acquiring reviews and testimonials: A recent research report shows that companies who rank on the first page of Google have an average rating of 4.4/5 stars. What does this mean? The more positive reviews and testimonials your company receives, the more likely you are to outrank your competitors. An easy and effective way to execute this tactic is to send out an email to your current and past customers. Thank them again for their business and simply ask them to leave a quick review/note.
Completing these items will help get your website established and verified, which will result in more authority from major search engines. Once you're done with completing the basics, take some time to research and execute some more advanced tactics to make sure you're staying ahead of the curve.
What are some local SEO strategies that you've implemented for your company's website?