Most understand the importance of mobile friendly websites and applications. Mobile search engines value your site more. Now, Google has developed up a system to put your mobile pages on steroids! They call it AMP, short for Accelerated Mobile Pages. Programming pages using AMP will make your pages extremely fast, using less data, and increasing your mobile rankings.
What is AMP?
AMP is a stripped down version of HTML. Because it’s stripped down, it’s faster. Google knows that people love fast-loading websites. That’s why they boost AMP websites in their search engine result pages. Every AMP page has a lightning bolt next to it, showing searchers the page is optimized for mobile.
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Higher Performance and Engagement
Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.
Flexibility and Results
Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.
A collaborative effort
AMP is built thanks to a deep collaboration with thousands of developers, publishers and websites, distribution platforms and tech companies. More than 1.5B AMP pages have been published to date and 100+ leading analytics, ad tech and CMS providers support the AMP format.
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How Accelerated Mobile Pages (AMP) Affects SEO – Why it’s Important and How to Implement it
Accelerated Mobile Pages (AMP) is out and has been speculated to have two benefits for SEO. One is it will have a “Fast” label designation on search engine results pages, and the other is that it will be a ranking factor. As to how much of a factor, that is yet to be seen. I’ll take you through what AMP is and how you can use it to benefit your site’s mobile visitors.
Read more at SEO Hacker