Search Engine Optimization, or SEO, can be an intimidating phrase to companies and individuals who aren’t familiar with everything it entails. From keyword strategies to fixing broken links, it can be overwhelming to try to accomplish everything at once, rather than take it one step at a time. Luckily, there are a number of tools to add more value to each effort. We’ve outlined four free tools that can help you the next time you want to tackle some digital marketing tasks!

Google Keyword Planner
This tool is located within the AdWords dashboard and addresses the most basic form of keyword research. It shows you what people are searching for and the volume of the search phrases. You simply type in one or more keywords, choose where you want to focus your search geographically and let Google take it from there. Along with search volumes for your phrases, Google’s Keyword Planner will also provide a long list of related keywords and phrases to guide you in the right direction. If you’re interested in a pay-per-click campaign, the Keyword Planner also provides you with the average cost-per-click price for each search phrase.

Learn how to use this tool here: Google Keyword Planner

SEMRush
This is one of the best all-around tools for optimizing your website to please search engines for a number of reasons. You’re able to view analytics reports related to your website, your rankings for certain search phrases, and detailed information related to the keywords and phrases you’re targeting. You also have the capability to see what your competitors are doing, giving you the opportunity to stay ahead of the curve with your digital efforts.

Give their FREE trial a test run: SEM Rush

SEO Quake
SEO Quake gives users the most on-page search engine optimization value. With the page analysis tool, you can see how the technical characteristics of your website compare to how Google and other search engines want them to look. Meta descriptions, headings and image tags are just a few of the things SEO Quake assesses. The tool also compares internal and external links on your website, as well as generates a keyword report showing the density of each individual phrase. SEO Quake is one of the best all-around search engine optimization tools for any company’s digital audit to improve their overall efforts.

To install SEO Quake on your browser visit: SEO Quake

GTmetrix
One of the best page speed reporting tools, GTmetrix takes an in-depth look at how long it takes for your website to load. Simply type in a URL and wait for GTmetrix to work its magic. The dashboard will give you a page speed score, page load time and a variety of other technical aspects. Modern search engines have made page speed a top priority when it comes to organic rankings. Their ultimate goal is to give the user the best experience possible, and if a website takes too long to load, Google and other search engines are going to penalize it.

See how your fast your website is here: GTmetrix

These 4 SEO tools can provide value to you as you modify your digital marketing practices. Search engine optimization doesn’t have to be a big scary monster that seems impossible to master. By taking it one step at a time and mastering the tools above, anyone can face it head-on.

Which SEO tools do you use?