Regardless of your niche or target market, there is going to be NO shortage of online competition, GUARANTEED! You are continuously in a fierce battle for the attention of online visitors.
We all know websites are built with a purpose in mind, whether the goal is to attract new clients, sell your products, or provide your services. Point being, when a new visitor finds their way to your site, there is some type of action that you’d like them to take. Correct?
If a user ends up abandoning your site without taking your desired action, it surely was wasted opportunity.
For this reason focusing solely on traffic numbers is wasted time. It is important to focus on other factors such as:
• How engaged are your visitors with your website?
• Are they sticking around long enough to make your desired action? Often times, the answer is no, they’re not.
Let’s go over some questions and ideas that will help boost visitor engagement. The more time someone spends on a site, the more likely they are to take the desired action whatever that may be.
Is Your Site Easy to Navigate?
First off, a simple well thought out structured navigation allows your users to quickly and easily find what they are looking for. If they begin to feel it’s impossible to find what they are looking for frustration will set in and they will leave. (More than likely to a competitor’s site).
Navigation is all about convenience and encouraging your visitors to click through to another page on your site.
Tip: Don’t lose visitors due to a lousy navigation!
Does Your Site Offer Useful Content?
Content should be written for a clearly defined audience. Content that is valuable, relevant, and consistent attracts and retains a user’s interest by simply delivering what they expect to find and need.
Content should be easy to read with clear titles, headlines and subheadings. Writing with this in mind will guide your readers to know where they should be spending their valuable time. Relevant images also provide a lot of value. Content statistics have shown that if a relevant image is paired with that same information, people ended up retaining 65% of the information three days later. Also, researchers found that colored visuals increase people's willingness to read a piece of content by 80%. So, why not?
Tip: People don’t just want answers, they want answers fast.
Does Your Site Use Internal Links?
Internal links are not only important aspect from an SEO perspective but for your sites visitors as well. The purpose of these links are to direct users from one page on your website to another page on your site allowing visitors to easily navigate through your website.
If you have an opportunity to reference another post that is capable of expanding and adding further information upon your current topic, include a hyperlink and relevant anchor text.
These types of links are valuable for a few reasons:
• Allow users to easily navigate through a website
• Establish information hierarchy
• Helps spread link juice (rank power) throughout the website
Tip: If you’re going to direct a visitor to an article or other pieces of information on your site, don’t break their trust by sending them somewhere unexpected.
Have You Checked Your Pages Load Speed?
Page speed is an important factor to user experience as we know that pages with longer load times tend to have higher bounce rates and lower average time on the page. Page speed is also used for Google ranking factors for the simple reason that users don’t interact with slow websites.
You can test your page speed quickly here and get insights and information on what to consider fixing.
Tip: For users to engage with your site the process needs to be fast and efficient!
Is Your Site Mobile Friendly?
You are going to have to adapt if you want to survive in the online market space. With devices and capabilities growing over the last few years, mobile has become a new game changer. Your site's visitors are expecting it and chances are that your competition has already done it.
Make sure that your pages load quickly as nearly half of your visitors will leave a site if the pages don’t load within 3 seconds and will tap to go somewhere else. Also, make sure opt-in forms, calls to action and contact forms work properly across a variety of devices.
You can test if your site is mobile friendly here.
TIP: People are five times more likely to leave a mobile site if it isn’t mobile friendly.
Have You Checked Your Analytics Data?
Data found within Analytics can be extremely helpful when trouble shooting for ways to engage with your visitors. Take a look at your top exit pages and pages that have high bounce rates. When you pinpoint the pages that have high bounce rates try to figure out what can be changed or added on those pages to increase engagement.
Tip: Taking a look at pages that are performing well can give insight as to what you can change.
The ideas we covered are pretty simple to implement, but many times are overlooked. User-friendly sites are the first step to keeping your visitors engaged.
The main goal is to keep your visitors on your site long enough to take the desired action that you want – either contacting you, newsletter signup, requesting a quote, or purchasing a product or service.