No one is free from temptations even when it relates to UX UI design, and it’s important to avoid mistakes that could have a negative impact on your business. Learn what these lethal sins are and how to avoid them.
It should be obvious that any technical solution should be designed to solve a particular need or problem but still offering your users a pleasant experience at all levels when they are on your website. Evident, simple, fast interface as well as enjoyable user experience will determine the success of the project.
What happens when a software project fails to meet your company’s or possibly your customers’ expectations? Here we will discuss 7 lethal UX UI temptations to avoid during software development and some rules to avoid these temptations.
1. PRIDE: to confident that you know everything about the user and you feel it’s unnecessary to ask who he/she is
This may seem like an obvious mistake, but it happens most frequent. This may be the reason your finding it difficult to increase sales or why you invested a large amount of money in technical solutions but are having no outcome of success.
Make sure to ask specific questions and have a clear idea of the solution - especially if you are the company hired to develop the solution. Figure out who the solution is intended for, how they behave on your site and what they intend to do. Falling into this temptation results in starting the project in a systematic way by fist thinking about how to program or how you can make the program behave in a certain way, ignoring that the user may need to learn how to use the system, which in the long run may result in increasing costs and slower implementation.
Avoid this temptation: Make sure that the development company you’re working for researches and analyzes your users. This will help determine their motivations and expectations. The professionals performing this research need to be able to solve both technical aspects as well as understand the customer’s needs.
2. VAGUE: relying on the user to make all the effort
This lethal temptation goes against any good intentions of development. Any ideal design should to be intuitive or easy to use, understand, and obvious to a user. A user should not have to play a guessing game on where to find what they are looking for or what to do on a platform. If a user is forced to spend time finding what they need or how to use a platform frustration will set in quickly and they discontinue using it resulting in a complete waste of your investment.
Often this happens when a UX/UI designer is thinking that the user will respond the same way that they do. It is extremely important to think about the logic behind the user carefully at the beginning of the project.
Avoid this temptation: analyze and investigate how the user behaves. Create a sitemap on the navigation route. This will help you understand the layout and find a way to make as intuitive as possible.
3. SACRIFICING: giving up usability for design purposes
This is closely related to the temptation above. Often in design it is believed that an aesthetically pleasing design will satisfy not only the person using the application but the customer as well. When all the efforts are focused in only this area usability is put at risk creating a bad user experience and making it difficult for a user to interact with the application.
Avoid this temptation: find the perfect balance between usability and design making evaluations, creating the site architecture, and testing during each stage.
4. RETICENT: not sharing or offering alternative solutions
This temptation commonly occurs when a development company begins work based on a solution that the hiring company thinks will work best. A company obviously knows what the challenge is and the problem at hand, but may not know the best design to fit their needs.
A development company is the expert and works with this every day and should advice clients or offer more efficient options to solve their problem. You should hire a team that analyzes the problem, details, and complexity and offers an ideal UX/UI design that is tailored to your needs.
Avoid this temptation: allow the development team to analyze the pros and cons to a solution you may think is ideal and listen to any alternatives that they may offer.
5. IMITATE: copying the solution that worked for a competitor
So, one day you decide to glance at your biggest competitor and you realize that they implemented a new technology solution that is helping them improve their sales and increase their productivity. You now feel that if you implement the exact same solution for your business you will get the same results. BIG MISTAKE!
Unfortunately, things just aren’t quite that easy. What works for one doesn’t necessarily mean it will work for the next. No two companies are exactly the same. This can be a serious mistake and can end up being costly.
Avoid this temptation: It’s always a good idea to keep an eye on competition, but don’t start finding yourself wanting to copy everything they have. Learn from best practices and adapt a tailored solution to your own business.
6. GREEDY: expecting it to do everything
Offering excessive options and information that is not required, you are at risk of confusing your users and distracting them from the true intent of the application. As we talked about in #2, it can become quickly frustrating and annoying if a user is forced to try to spend time trying to figure out what to do. Most times this happens when the focus of the solution is lost and you want it to do a little bit of everything.
Avoid this temptation: have a clearly defined objective to offer a solution and only offer essentials. Focus on the problem and solution at hand and do it well.
7. ADJUSTMENT: mistakes not corrected during testing
Testing is an effective way to find mistakes and the best solution to find weaknesses in any application. Without testing processes, it is impossible to know if the work is being done well and if it’s meeting the intended expectations. Not having testing processes could easily result in unnecessary rework causing increased costs for the client, frustration, and not meeting the promised launch date.
Avoid this temptation: adjustments suggested during the testing process should be given high importance during development to achieve the delivery of a quality product and solution.
From a business perspective, when you are considering hiring a development company, regardless of the technical solution you may have in mind make sure that you find one that will offer development services from a holistic approach creating a UX UI design that focuses on your users and offers the best solution to your objective or problem.