So, your company is ready for a new website. You’re either rebuilding or starting from scratch. Regardless, you’re about to invest a significant amount of money into something that you expect to bring a solid return on your investment. Finding the right web design and development company is the key to the success for your overall digital presence.
There are a number of qualities you’ll want to look for when searching for the right website agency; all of which can be a challenge. With non-qualified and untrustworthy entities saturating the marketplace, it’s hard to identify the good from the bad. Luckily for you, we’ve compiled a list of things to keep an eye out for. Here are 5 things to ask yourself when looking for a vendor to help you with your website.
1. Do they listen?
This seems like a weird question, right? Not really. If your partnering agency is not actively listening to your needs up front, they will have a very tough time building a website that does exactly what you need it to. Every website should look and function differently based on industry, customer needs, and overall user experience. Before you make your final decision, make sure your website partner knows EXACTLY what it is you’re looking for.
2. Are they collaborative?
Based on your needs, a good web design company should be able to make recommendations and collaborate with you to achieve your end goals. While this sounds like an obvious point, it’s a step in the process that is often overlooked, leading to problems later on. Remember, you are the expert within your industry. Pay attention to the questions they ask during initial conversations and meetings, as this will give you an idea of how well they understand what it is you need. There’s no reason why the company you hire to build your website shouldn’t be an expert in their field as well.
3. Are they experienced?
Take the time to conduct some background research before you decide on a website partner, including their portfolio and the work they’ve completed in the past. Analyze their level of creativity, as well as their ability to build a website that is relevant to those who will be using it. It’ll also help to look at ratings and reviews to see what kind of experiences other companies have had with each individual web agency you’re prospecting. Whether someone has had a negative or positive experience, they’re most likely going to want to tell others about it.
4. Who are they designing for?
A web design company that designs for their own portfolio or to win awards may not be the company you are looking for. Content, functionality and user experience are king in today’s digital world. A website may come off as appealing, but if it’s not connecting with your target audience, what good is it doing for your business? Be sure that whoever is building your website is doing it for you, and only you!
5. Will they be available in the long run?
You want a long term partner-someone that will not only build your website, but help you analyze it and maintain it as well. A good vendor will work with you well beyond your website’s launch to ensure it is doing what it should. This includes not only hosting and consistent upkeeping, but also finding ways to drive quality traffic. Search-engine-optimization(SEO), paid search(Google AdWords) and social media marketing/advertising are just a few tactics you can use to help send more targeted users to specific pages on your website.
These are just a few examples of things to look for when choosing an agency to design and develop your company’s website. Here at Webfitters, we pride ourselves in providing “purpose-built” solutions for every single one of our clients. Our areas of expertise include custom web design and development, ecommerce solutions, web applications, web hosting and finally a variety of digital marketing services.
If you’re looking for a trustworthy website partner who will always keep your best interests in mind, give us a call at (920) 593-3924 or request a FREE quote here: https://bit.ly/2JEFoZi