The way we use the internet has drastically changed over the years. Mobile use is up, attention span is down, and engaging your audience is more important than ever.
If your website is more than a couple of years old, it's probably not doing what it's supposed to. This means it's probably time for a refresh. Whether it's a small upgrade or a full redesign, there are some things you should be looking for in your website (new or old).
1. Goin' Mobile
With the huge spike in mobile use throughout the internet over the last few years, it’s crucial for your site to be mobile friendly and optimized for all types of devices. Ensure that your site can be easily accessed from multiple platforms: desktop, tablet, and phone.
2. Content is King
Keep your content fresh, interesting, and engaging. Use imagery and video. Think about your audience and what is important to them. Would they rather read a half page of run-on sentences or a bullet-pointed list of useful information? In today's world, the “Quality over Quantity “approach is key to content writing. It will engage your audience and help with Search Engine Optimization (SEO).
3. It's a Social Thing
Let’s face it, Social Media isn’t going anywhere. You don't have to like it, but you should be using it. In most cases, social media can be an important tool for businesses seeking to build a powerful web presence—from promoting your brand to managing customer service issues. Use it wisely though. Choose the right platform for your business and your audience. For example, if your target market is 30-50 yr olds, you probably shouldn't be trying to engage them on Snapchat.
4. Simple. Real Simple
Your goal should be to get your visitors to the content they seek as quickly and as easily as possible. Figure out where you want your audience to end up on your site and make it easy for them to get there. Include simple calls to action for things like Donations, Request a Quote, Contact a Sales Rep, etc. A simple, intuitive design will go a long way.
5. Don't Just Build It... Track It
Analytics have made their way into our lives in so many ways... including web. It is important to track how your website is performing, so you can get the most out of it. A good analytics package can tell you a lot about where your site is and where it needs to be.
Feeling a bit overwhelmed? Don't worry. This is all part of our daily routine. Contact us today to talk about strengthening your web presence in 2018.