Did you know that 90% of ALL searches take place on Google?
That’s a pretty convincing yet staggering number. More than ever, people are using the massive search engine to find anything and everything. Whenever we need something, it’s one of the first places we turn to, and don’t expect things to change anytime soon.
As a business, Google gives you the opportunity to get in front of your ideal audience. With a variety of tools at your disposal, companies of all sizes can build a strategy that drives more online sales. Let’s take a look at a few ways you can use Google to attract more potential customers.
Google My Business
Whether you’re a company that sells locally or nationwide, claiming and optimizing your Google My Business listing is one of the most effective tactics you can execute when it comes to getting in front of more potential customers. The more active your listing is, the higher you will rank in the Maps results of searches.
When it comes to your website, verifying your listing will give your site significantly more authority. Below is a list of the main areas of your Google My Business account that you’ll want to update on a regular basis:
- Company info (address, hours, etc)
If getting to the top of the search results is a priority for you, a well-structured Google Ads campaign may be the answer. Companies that advertise on Google Ads average a 100% return-on-investment when executed properly.
By bidding on specific keywords, you can place personalized messages in front of an audience that is already searching for what you sell. You pick your budget, ad creative, and where/when you want your ads to show.
YouTube is the 2nd largest search engine behind Google. Google owns YouTube. See where we’re going with this? Google is a BIG fan of video.
Video is by far the most popular form of content on the internet right now amongst all users. Here are a few statistics if you aren’t convinced:
- 5 billion videos are watched on YouTube every day
- 100 million hours of video per day is viewed on Facebook
- 7 out of 10 people would rather watch online videos than television
If you can find a creative way to incorporate videos into both your website and social media efforts, Google and other major search engines will notice. Making an attempt to provide relevant and valuable content in an entertaining fashion will also increase your overall engagement, which also goes toward increasing search rankings.
All you need is a smartphone and some basic editing software to get started!
Knowing the numbers behind your website gives you the information you need to make effective decisions for future efforts. Google Analytics is a free service that allows you to see how visitors are using your site, as well as how they’re engaging with your content.
Since Google Analytics gives you a clear picture of what changes you need to implement in order to maximize conversions/goals, it goes without saying that you should definitely be using this tool.
Below are a few of the major metrics you’ll want to pay attention to:
- Overall Visits: the number of times your site is accessed over a given time period.
- Pages Per Session: how many different pages on your website someone looked at before leaving.
- Average Session Duration: how long visitors are staying on your website.
- Bounce Rate: percentage of people who leave your website immediately after arriving
- Acquisition: where your visitors are coming from (organic search, paid search, social media, etc)
- Most Popular Pages: which specific pages are receiving the most views
If you currently don’t have a Google Analytics account, sign up here and start taking your website efforts to the next level: https://analytics.google.com/analytics/web/
These are just a few of the many ways you can take advantage of Google to help get your company noticed online. You don’t have to be a marketing wiz to get your website in front of the right audience. With just a few updates and tweaks, you can put yourself in a competitive position to be successful.
If you’re interested in how we can help improve your website’s visibility, let’s chat!