Did you know that Google Reviews are one of the most important ranking factors for local SEO? We all know that getting positive reviews for your business helps your business grow, but now that they factor into your ranking, getting those reviews is more important now than ever. Google’s goal is to provide the most relevant and quality search result to their users, which includes results that have promising advocates. Those advocates are proven in your reviews.
- Include calls-to-action in your marketing materials. This can include anything from your email signature to your newsletters, brochures and leave-behinds, call-outs on your website, even as a poster in your store. Simply adding a call-out or button where your clients and customers are seeing can help boost the number of reviews you receive.
- Follow-up with customers and clients following completed work and ask them if they’d be willing to leave you a Google review. If your client was happy and satisfied with your product, work or customer service, they will be happy to leave you a positive review.
- Respond to all of your reviews. This not only shows good customer service and caring of your business relationships, but also looks appealing to someone considering leaving you a review. If someone is considering leaving you a review and they see that you’ve never paid attention to your reviewers, they may reconsider.
This bonus tip is pretty simple. Just ask! Anytime you’re having a conversation with a customer or client and they are expressing their satisfaction in your work or your company, ask if they’d be willing to leave you a good review. If they don’t leave you a review the first time, ask them again the next time you do business with them. If they continue to stay happy, they will eventually express their appreciation.
Finally, if you were one of the lucky businesses to have received a free Google Beacon, you can program the beacon to notify people in your location to leave you a review. If you’d like to consider purchasing a beacon, check out these supported manufacturers.
If you need help developing a strategy for your company to get more reviews, lets us know! We'd love to chat.