6 of Webfitter’s favorite digital marketing tools

Published on January 20, 2023

The number of digital marketing tools out there can be overwhelming.

Which one should I choose for creating graphics or formatting my emails? What app will allow me to best analyze my website traffic? How will I know which keywords will boost my SEO? The questions are endless.

We’re here to guide you through the noise by sharing our favorite tools with you! These platforms have allowed us to drive significant results for our clients; increases in traffic, more qualified leads, and boosts in sales.

In addition to them being relatively affordable, they are also easy to use. It just takes some practice to get the hang of them – but don’t worry because tutorials and best practices exist all over the internet!

Here are 6 of our favorite digital marketing tools out there!


is a very powerful tool that can help discover many important things that will help determine your SEO strategy and benchmark amongst competition.

SEMRush allows you to run website audits to diagnose issues that could harm your ranking, as well as discover how you rank for certain keywords compared to your competitors.

SEMRush can also help with:

  • organic SEO
  • pay-per-click research
  • public relations
  • content planning

The platform is also a crucial part of our digital marketing planning for our own social accounts, as well as our client’s accounts. The SEMRush Social Media Poster allows us to schedule content on multiple social media accounts for all of our clients.

SEMRush gives you a preview of what the posts will look like, outbound tagging, and optimal post times during different days of the week. It is the eyes and ears of social!


Stop what you’re doing and set up an account! Canva is the holy grail, ladies and gentlemen. Gone are the days of having to bug your designer every day to whip up a quick social graphic.

It is a life saver for any digital or social media marketer that may not excel in the graphic design department. Canva offers quick, user-friendly design options with fun templates, graphics, stock photography and layouts in every size graphic you may ever desire from Facebook covers, Instagram posts, email banners, business cards, brochures and more.

Google Analytics…

is a MUST! Your website should be treated as your marketing hub. If you’re not tracking how it’s working for you, you are missing out on all the opportunities!

Google Analytics provides a robust data platform that allows you to track users, engagement, and behavior on your site. You can set goals that help you reach success and understand what is working and what is not. The #1 rule of marketing is, “don’t do anything you can’t track”.

Google Ads…

allows you to reach top-of-page results and retarget website visitors through Google’s Pay-Per-Click (PPC) advertising platform.

With Google Ads you can create different types of ads like:

  • Google Search ads
  • Google Display ads
  • Google Shopping ads
  • Youtube ads

Our team depends on Google Ads to make sure our clients are relevant on search engine results page (SERPs) so they can achieve their marketing and sales goals.

Google Ads – Keyword Planner…

is our favorite tool for determining what keywords to target, and how much you’ll need to spend to reach your conversion goals within their Google Ads.

In a nutshell from Google itself, “Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want.”

Choosing the right keywords is essential for optimizing your SEO, Google Ads, and online presence in general.


is an easy and efficient way to create and track your email marketing campaigns. The best part about it is that you can have a free account with up to 2,500 subscribers – talk about a marketing strategy on a budget!

Mailchimp’s platform allows you to segment your subscribers, personalize emails, collect real-time data, and provides suggestions for your email marketing efforts that will help you increase your open rates and conversions.

To learn more about email marketing strategies, read through our Email Marketing 101 series.

Need help with digital marketing for your business? Talk with us today! Our team would be happy to sit down and put together a strategy that aligns your business goals with your budget.