Insights

If you’re noticing a high bounce rate on your website, it might be time to take a hard look at what could be contributing to that. Bounce rate is a measure of the percentage of users who visited a site and did not view more than one page and did not perform any actions on the website. This metric can be very telling of how user-friendly and captivating your site is.

So, what’s a good bounce rate? The short answer is it depends on the goal of your website. Typically speaking, if you’re selling services or products, a good bounce rate range is anywhere from 10-40%. If you are primarily looking for lead generation or sharing content, 30-60% is about where you want to be. Regardless of these benchmarks, if your analytics show a high bounce rate while also falling short of converting visitors to customers, it’s time to dig in and make your website more appealing to users.

Check out this list of five tips to lower your bounce rate:

Improve page load speed – people expect immediacy from technology so when websites fall short of that expectation, they tend to “bounce” right back out, potentially heading to a competitor. Here are a few things you can do to up your website’s loading speed:

• Compress your images
• Clean up your database
• Zip your website
• Delete or fix broken links and redirects
• Specify image dimensions

Simplify content. Website users tend to scan your website more than they actually read it line by line. Make sure your headlines and content are attention-grabbing and clearly written.

Utilize clear calls to action (CTA). Make sure that if you get their attention, you are supplying them with action items. Include a text hyperlink or button with your calls to action to funnel users towards conversions. Calls to action can be as simple as “Buy Now” or as part of a longer statement.

Use videos and easy-to-consume content. As we mentioned, your site visitors are likely to skim over your content. In general, website visitors would rather be ‘fed’ the information you’re providing through visually appealing content.

Optimize for mobile viewing. Over 50% of website traffic comes from mobile devices- ensure your site transitions seamlessly to a mobile layout.

While there could be many reasons that contribute to a high bounce rate, these tips will get you off to a great start. Still struggling to retain visitors? Get in contact with us today to learn how we can help your website appeal to your target audience.