4 Reasons You Should Invest in a Copywriter

Published on December 13, 2022


It is, arguably, the most important element of your marketing. It’s the message conveyed in your brochures, on your website, and displayed in your social media graphics.

Copy is the strategically written text that helps you sell your products, inform your audience and can even enable brand recognition.

20 years ago, copywriting and copywriters were not as prevalent as they are today. Many companies didn’t understand the value of investing in their copy, let alone hiring a third party to write their messaging for them.

As we enter 2023, the rise of outsourced copywriting will continue to grow as companies recognize the impact that quality copy can have on their audience.

We’re going to cover the top 4 reasons why your organization should invest in copywriters.

1.) Strong copy conveys your message accurately

Copywriting goes beyond just describing something. It tells a story in an effort to evoke a desired action from your reader.

Copywriters are the narrators leading the user on their buyer journey. They provide the right paths, and all the right angles, that get your customer from simply being aware of your business to the decision-making step, and everything in between.

Effective copywriting acknowledges and highlights the users’ needs by shedding light on the solutions your business can provide.

Skilled copywriters will include subtle call to actions that fit naturally within the text and support the strongest points of your message. They articulate the most important information to your audience in order to capture their attention.

2.) Copy riddled with relevant keywords boosts SEO

Utilizing keywords in your copy is an essential part of good copywriting. The average person writing copy for your website might not understand the importance of keywords which can lead to basic or subpar rankings.

Integrating keywords can boost your SEO because not only are you appealing to your audience, but you’re also appealing to search engines. Boosting your SEO through organic website traffic and well written copy will allow you to rank higher on search engine result pages (SERPs).

Good copywriters will be able to target keywords relevant to your industry yet specific enough that you won’t be competing for the most general. Learn more about how Webfitters can improve your SEO here.

3.) Copy can lean into your brand voice

Copy should be an extension of your brand. It should reflect the voice of your business and be used to create a relationship with your target audience. A brand voice that is distinct and memorable will drive brand recognition and improve rapport with your customers.

It can also serve as a way to stand apart from your competitors. If the language in your industry is typically dry and monotonous, establishing a voice within your copy will allow you to break the mold and create a more engaging experience for your reader.

4.) Outside copy writers can bring a unique perspective that may be more reflective of your customer base

Hiring an outside agency to write your website’s copy can be a great way to reach your audience in a new way. A third-party copywriter brings a unique view, a more customer-centric view, because they aren’t as deeply invested in the product or offering as you are. They can elicit responses in the audience that they know will drive action that you may never have thought of.

You can spend time writing your website’s copy in hope that your message will resonate with your audience. Or, you can invest in a copywriter who takes strategic steps to ensure your message not only reaches your audience but stays with them even after they’ve left your site.

At Webfitters, our team can leverage your unique selling proposition, keywords, and our experience to craft actionable copy that makes an impact. Contact us today to get started.